Mr. Saunders is a veteran of over 40 years in broadcasting. He earned a BA degree in Radio/Television and Motion Pictures from the University of North Carolina in 1957 and went to work for WTAR, Norfolk, immediately after graduation. He held every major position at WTAR-AM/FM during his 20 years at the station, including general manager from 1967 to 1978. Mr. Saunders formed Golden East Broadcasting in 1978 and, along with co-owner Dick Lamb, bought WVEC-AM/FM, creating WWDE-FM and WPEX-AM. Additional stations in Kansas City, Missouri were added to the company in 1983. The stations were sold in the mid-80’s, while Mr. Saunders remained in active management for the new owners. Mr. Saunders was Executive Vice President of Max Media Properties LLC, which owned four radio stations in Virginia and four radio stations in North Carolina. Additionally, the company owned two stations in Las Vegas, Nevada. Mr. Saunders has served a President of the Virginia Association of Broadcasters and is a Silver Medal Winner, the American Advertising Association’s highest award.
After retiring as Vice President of Radio for Entercom’s four Norfolk, Virginia radio stations, Larry rejoined Max Media and is currently Chairman of the Max Radio group. He currently is a radio consultant for Max Media’s 35 radio stations.
In 1996 he received the Distinguished Service Award from the Virginia Association of Broadcasters. In 2005 he was inducted into the Virginia Communications Hall of Fame.
Larry resides in Virginia Beach with his wife Natalie.