Max Media was founded by broadcast veterans Gene Loving, John Trinder, and Chuck McFadden in 2001 to build, acquire, and operate media companies throughout the United States. Mr. Loving serves as Chairman and CEO and Mr. Trinder serves as President and COO. Until he passed away in 2012, Mr. McFadden served as a Senior Advisor to the Company. Tim Robertson, a founder of The Family Channel (now ABC Family), also serves as a Senior Advisor to the Company, and David Wilhelm serves as Chief Financial Officer.
The Company’s strategy is to develop or acquire and operate media properties with the potential for improvements in programming and customer service that translate to increased revenues and cash flow. Mr. Loving and Mr. Trinder successfully built and sold two media companies prior to founding the Company. The Company currently owns and operates television stations affiliated with the NBC and CBS television stations in Kentucky, independent television stations in Puerto Rico, and radio stations in Virginia, North Carolina, Illinois, Missouri, and Colorado.